Designing for something you love just comes naturally — it’s easy, fulfilling, and so much fun. We created the brand identity and custom cycling kit for Trace__cc, a fresh new cycling collective born in Milan, ready to hit the road, get muddy, and race hard.

Trace is the mark every cycling adventure leaves on you. The kit brings us together — it makes us recognizable at every start line, fuels our sense of belonging, and, of course, makes us look amazing as we dance around the feed zone cheering on our teammates. Big thanks to sweetest crew at Giordana Cycling and Northwave for bringing it to life.