Guja is a Milanese footwear brand born in 1993, creating iconic women’s shoes with a contemporary attitude, Italian craftsmanship and a strong focus on comfort. From small-batch production to carefully selected materials, Guja has built its identity around the idea that elegance should also feel effortless.

We developed the brand identity and logo design, revisiting its visual language through a balance of Milanese character, timelessness and a distinctly contemporary sensibility.